It's a bird! It's chocolate? ... It's books!

My art director (Hi Chelsey!) likes to pick up the camera and needed a cool image of books for a conceptual poster (I think this is how designers 'd call it). So we fussed together with the lighting scheme for a bit, which turned out to be two large softboxes on top of the books and with a little space in between to place the camera, looking down on the table. There you go. Artsy. Shot with a Canon G10, which I really like for those quick.and.dirty.yet.professional jobs.

Check Chelsey Scheffe awesome work here.

Commercial Photography and Video with a Canon DSLR

Kashless.org asked me to create a commercial for their first ad campaign. It was a very interesting project that involved shooting simple images of objects to be posted on their site (see last post), print them, shoot a video and add a voiceover and soundtrack (make sure your sound is on!). A lot of people got involved and we had a decent budget to do a good job.





The fun part came from using a DSLR camera to shoot both images and video. I used an old Sony to get the "casual" Polaroid look to the images and the used the new Canon Rebel (500D or T1i in the US) to shoot a short video at 30fps. We used natural light and cut the video using Final Cut Express. A couple of trick I learned: remember to lock the exposure and use a fixed white balance (not AWB!) to keep the movie as homogeneous as possible.