Monday, June 11, 2012

As Winter gives way to Spring

This is a test shoot with the amazing Josie Haney we did last Winter. It was a cold, windy day at the nearby  UW campus nature reserve. I wanted to experiment with colors and distressed textures, perhaps taking  a bit away the focus from the model (sorry Josie!) or the product. Why? It's an approach often used in commercial images to set the mood for the viewer, especially on  splash pages on web sites,  . Remember, you never sell things, you sell solutions to people problems, or needs. Lighting scheme is  minimal fill with sunlight in the background,  to blur the sky without overexposing it. Warm tones reminding of the old West and daguerreotypes.